Posts Tagged ‘lifestyles’

On Tuesday news broke that condom purveyor Lifestyles had offered global tweeny-bopper sensation Miley Cyrus a $1 million dollar contract to endorse their product.  Nevermind that Cyrus has pledged a vow of abstinence until marriage, that the target demographic for her marketing behemoth alter-ego Hannah Montana is the 6-14 range, and that Cyrus herself is only 15!  And they say that the age of innocence is dead.

I recognize as much as anyone the need to ensure that teens understand the dangers of unprotected sex, but this latest play borders on the absurd.  It’s one thing to have “the talk” with your child as they enter adolescence and prepare to start dating; it’s another thing entirely to have to explain to a 9 year-old what Hannah means when she sings her latest bubblegum hit about “shielding your rocket.”

Thankfully, Cyrus and her handlers had the good sense to turn the offer down.  Judging by the Vanity Fair debacle and the risque pictures that keep finding their way to the internet it’s the only good sense exhibited by anyone in the Cyrus camp recently.  Still, though the wholesome image Cyrus trades on is cast into sharper relief by the media frenzy surrounding her behavior, it’s nice to see a recognition that some things are more important than money . . . even if the decision is motivated more by the desire to protect a flagging reputation than to protect America’s youth.


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